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Marketing Research By David A. Aaker
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780470524619
    Item EAN
    2724447790215
    People
    Author
    David A. Aaker
    People
    Publisher
    John Wiley & Sons
    Category Type
    Business Strategy
    ISBN
    9780470524619
    Item EAN
    2724447790215
    People
    Author
    David A. Aaker
    People
    Publisher
    John Wiley & Sons
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence,

    Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.

    • Book Name:Marketing Research
    • Auother :David A. Aaker
    • Publisher :John Wiley & Sons
    • ISBN :9780470524619
    • Book Type :Marketing Research
 

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