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Marketing to Moviegoers A Handbook of Strategies Used by Major Studios and Independents by Robert Marich - Paperback
326.70 EGP
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Marketing to Moviegoers A Handbook of Strategies Used by Major Studios and Independents by Robert Marich - Paperback

by  Elsevier, Education, Learning & Self Help Books - Be the first to rate this product 

326.70 EGP 

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Category Type
Cinema & Animations
ISBN
9780240806877
Publication Year
2005
Author
Robert Marich
Description:

Marketing to Moviegoers' is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile ...

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PRODUCT INFORMATION

  •  

    Specifications

    Brand
    Elsevier
    Category Type
    Cinema & Animations
    ISBN
    9780240806877
    Number of Pages
    312
    Brand
    Elsevier
    Category Type
    Cinema & Animations
    ISBN
    9780240806877
    Number of Pages
    312
    Publication Year
    2005
    Product weight
    0.49 kg
    Book Origin
    United Kingdom
    Item EAN
    2724456810003
    People
    Author
    Robert Marich
    People
    Publisher
    Elsevier
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Marketing to Moviegoers' is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The

    Marketing to Moviegoers' is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the movie going public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.

    Product Features:
    • Category Type: Cinema & Animations
    • Author: Robert Marich
    • ISBN: 9780240806877
    • Binding: Paperback
    • Book Language: English
    • Publisher: Elsevier
    • Number of Pages: 312 pages
    • Dimensions: 22.9 x 15.2 x 1.7 cm
    • Publication Year: 2005
    • Product Weight: 0.49 kg
    • Book Origin: United Kingdom
 

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