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Marketing With Olc. By Michael J Etzel (2006)
272.00 EGP

Marketing With Olc. By Michael J Etzel (2006)

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272.00 EGP 

320.00 EGP   - You Save 48.00 EGP
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Category Type
Marketing
ISBN
9780071108355.0
Author
Michael J Etzel, Orville C. Walker and William J. Stanton
Publisher
McGraw Hill Higher Education
Description:

    Marketing, 14/e', by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing
    ISBN
    9780071108355.0
    Item EAN
    2724298176497
    People
    Author
    Michael J Etzel, Orville C. Walker and William J. Stanton
    People
    Publisher
    McGraw Hill Higher Education
    Category Type
    Marketing
    ISBN
    9780071108355.0
    Item EAN
    2724298176497
    People
    Author
    Michael J Etzel, Orville C. Walker and William J. Stanton
    People
    Publisher
    McGraw Hill Higher Education
    Read more
  •  

    Description:

      Marketing, 14/e', by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes

      Marketing, 14/e', by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Publication Year : 2006
    • ISBN : 9780071108355
 

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