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Merchandising Library Materials To Young Adults: (Greenwood
495.00 EGP

Merchandising Library Materials To Young Adults: (Greenwood

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495.00 EGP 

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Category Type
General
ISBN
9780313313820
Author
Nichols, M.A.
Publisher
Libraries Unlimited Inc
Description:

As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, but to materials ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    General
    ISBN
    9780313313820
    Item EAN
    2724546113410
    People
    Author
    Nichols, M.A.
    People
    Publisher
    Libraries Unlimited Inc
    Category Type
    General
    ISBN
    9780313313820
    Item EAN
    2724546113410
    People
    Author
    Nichols, M.A.
    People
    Publisher
    Libraries Unlimited Inc
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other

    As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, but to materials they will like but are often unaware of. Beginning with an introductory discussion of marketing and teen demographics, the author explains the importance of identifying teens' needs and wants, and offers time- and budget- saving suggestions on how to accomplish this. Chapters on merchandising explain what it is and why it is important, and how to use display shelving and alternate ways of categorizing collections to make materials more accessible. Instructions on how to create a display, using signage, lighting, and props, are provided. Booklists, bulletin boards, and library services such as customer service and reader's advisory are also discussed. The final chapter includes 20 easily reproduceable display ideas for busy librarians, with a display title, theme, suggested props, and an annotated booklist.

    • Merchandising Library Materials To Young Adults: (Greenwood
    • Author: Nichols, M.A.
    • Publisher: Libraries Unlimited Inc.
    • Published: 2002
 

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