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Mythologies By Barthes, Roland
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Social Sciences
    ISBN
    9780374521509
    Item EAN
    2724447896696
    People
    Author
    Barthes, Roland
    People
    Publisher
    Hill & Wang
    Category Type
    Social Sciences
    ISBN
    9780374521509
    Item EAN
    2724447896696
    People
    Author
    Barthes, Roland
    People
    Publisher
    Hill & Wang
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    "No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to . There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and

    "No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to . There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them. Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked. What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition of , complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes's classic—a lesson in clairvoyance that is more relevant now than ever.

    • Book Name:Mythologies
    • Auother :Barthes, Roland
    • Publisher :Hill & Wang
    • ISBN :9780374521509
    • Book Type :Sociology & Social Work
 

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