Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Navigating Social Media Legal Risks By Robert Mchale
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Social Sciences
    ISBN
    9780789749536
    Item EAN
    2724447790512
    People
    Author
    Robert McHale
    People
    Publisher
    Que
    Category Type
    Social Sciences
    ISBN
    9780789749536
    Item EAN
    2724447790512
    People
    Author
    Robert McHale
    People
    Publisher
    Que
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with

    You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You ll Learn How To Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns Write effective social media policies and implement best practices for governance Ensure the security of sensitive company and customer information Properly monitor and regulate the way your employees use social media Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massivepotential liability Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening Manage legal issues associated with game-based marketing, virtual currencies, and hyper-targeting Manage the legal risks of user-generated content (UGC) Protect your trademarks online, and overcome brandjacking and cybersquatting Understand the e-discovery implications of social media in lawsuits "

    • Book Name:Navigating Social Media Legal Risks
    • Auother :Robert McHale
    • Publisher :Que
    • ISBN :9780789749536
    • Book Type :Media & TV
 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit