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Netnography By Kozinets, Robert V
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Social Sciences
    ISBN
    9781848606456
    Item EAN
    2724447792578
    People
    Author
    Kozinets, Robert V
    People
    Publisher
    SAGE Publications
    Category Type
    Social Sciences
    ISBN
    9781848606456
    Item EAN
    2724447792578
    People
    Author
    Kozinets, Robert V
    People
    Publisher
    SAGE Publications
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic

    This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.

    • Book Name:Netnography
    • Auother :Kozinets, Robert V
    • Publisher :SAGE Publications
    • ISBN :9781848606456
    • Book Type :Sociology & Social Work
 

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