Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Overfished Ocean Strategy by Nadya Zhexembayeva - Hardcover
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9781609949648
    Item EAN
    2724330683815
    People
    Author
    Nadya Zhexembayeva
    People
    Publisher
    Berrett-Koehler
    Category Type
    Business Strategy
    ISBN
    9781609949648
    Item EAN
    2724330683815
    People
    Author
    Nadya Zhexembayeva
    People
    Publisher
    Berrett-Koehler
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a

    We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity the overfished ocean their primary strategic consideration, not just a concern for their green division. Overfished Ocean Strategy offers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap. The linear, throwaway economy of today in which we extract resources at one end, create products, and throw them away at the other is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.

    Product Features :
    • Genre: Business Strategy
    • Author: Nadya Zhexembayeva
    • Format: Hardcover
    • Book Language: English
    • Book Origin: United States
    • Publisher: Berrett-Koehler
    • Publication Year: 2014
    • ISBN: 9781609949648
    • Number of Pages: 240
    • Product Dimensions: 9.6 x 6.5 x 0.8 cm
    • Product Weight: 0.45 kg
 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit