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Oxford Dictionary of Marketing by Charles Doyle - Paperback
160.00 EGP

Oxford Dictionary of Marketing by Charles Doyle - Paperback

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160.00 EGP 

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Category Type
Marketing & Sales
ISBN
9780198736424
Author
Charles Doyle
Publisher
Oxford University Press
Description:

A dictionary of marketing is an accessible and wide ranging az, providing over 2,500 entries on topics spanning terms for traditional marketing techniques from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis, as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries ...

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9780198736424 

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing & Sales
    ISBN
    9780198736424
    Number of Pages
    544
    Edition
    Fourth
    Category Type
    Marketing & Sales
    ISBN
    9780198736424
    Number of Pages
    544
    Edition
    Fourth
    Publication Year
    2016
    Product weight
    0.40 kg
    Series
    Oxford Quick Reference
    Book Origin
    United Kingdom
    Item EAN
    2724448766967
    People
    Author
    Charles Doyle
    People
    Publisher
    Oxford University Press
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    A dictionary of marketing is an accessible and wide ranging az, providing over 2,500 entries on topics spanning terms for traditional marketing techniques from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis, as well as leading

    A dictionary of marketing is an accessible and wide ranging az, providing over 2,500 entries on topics spanning terms for traditional marketing techniques from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis, as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus.

    Product Features:
    • Category Type: Marketing & Sales
    • Author: Charles Doyle
    • ISBN: 9780198736424
    • Binding: Paperback
    • Book Language: English
    • Publisher: Oxford University Press
    • Number of Pages: 544
    • Dimensions: 19.5 x 12.9 x 3.2 cm
    • Edition: Fourth
    • Publication Year: 2016
    • Product Weight: 0.40 kg
    • Series: Oxford Quick Reference
    • Book Origin: United Kingdom
 

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