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Packaging Makeovers : Graphic Makeovers for Market Change By Stacey King Gordon
400.00 EGP

Packaging Makeovers : Graphic Makeovers for Market Change By Stacey King Gordon

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400.00 EGP 

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Category Type
Arts
ISBN
9781592531103
Author
Stacey King Gordon
Publisher
Rockport
Description:

  • Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part - with vast ramifications - of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision as well as ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Arts
    ISBN
    9781592531103
    Item EAN
    2724591329965
    People
    Author
    Stacey King Gordon
    People
    Publisher
    Rockport
    Category Type
    Arts
    ISBN
    9781592531103
    Item EAN
    2724591329965
    People
    Author
    Stacey King Gordon
    People
    Publisher
    Rockport
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part - with vast ramifications - of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital
    • Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part - with vast ramifications - of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision as well as for the designer who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign such as outdated packaging, a change of focus or market or in the target customer etc, so that business people and designers can choose the right strategy for their products and audiences.
 

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