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Preface to Marketing Management by J. Paul Peter - Paperback
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing & Sales
    ISBN
    9780071283359
    Number of Pages
    288
    Edition
    Eleventh
    Category Type
    Marketing & Sales
    ISBN
    9780071283359
    Number of Pages
    288
    Edition
    Eleventh
    Publication Year
    2007
    Product weight
    0.49 kg
    Book Origin
    United States
    Item EAN
    2724448766851
    People
    Author
    J. Paul Peter and James H. Donnelly Jr.
    People
    Publisher
    McGraw-Hill Education
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Preface to marketing management, 11e, by peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for

    Preface to marketing management, 11e, by peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for mba students. The text also works in courses that implement a cross functional curriculum where the students are required to purchase several texts.

    Product Features:
    • Category Type: Marketing & Sales
    • Author: J. Paul Peter and James H. Donnelly Jr.
    • ISBN: 9780071283359
    • Binding: Paperback
    • Book Language: English
    • Publisher: McGraw-Hill Education
    • Number of Pages: 288
    • Dimensions: 20.32 x 1.02 x 25.4 cm
    • Edition: Eleventh
    • Publication Year: 2007
    • Product Weight: 0.49 kg
    • Book Origin: United States
 

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