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Pricing for Profit: How to Command Higher Prices for Your Products and Services By Dale Furtwengler
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Hobbies
    ISBN
    9780814415177
    Item EAN
    2724341776070
    People
    Author
    Dale Furtwengler
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Hobbies
    ISBN
    9780814415177
    Item EAN
    2724341776070
    People
    Author
    Dale Furtwengler
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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  •  

    Description:

    • Book Name: Pricing for Profit: How to Command Higher Prices for Your Products and Services
    • Author: Dale Furtwengler
    • ISBN: 9780814415177
    • Publisher:McGraw-Hill
    • Description: Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the
    • Book Name: Pricing for Profit: How to Command Higher Prices for Your Products and Services
    • Author: Dale Furtwengler
    • ISBN: 9780814415177
    • Publisher:McGraw-Hill
    • Description: Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value not the cost to the customer. "Pricing for Profit" shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for business people who want to be well paid for the value they provide.
 

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