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Product And Services Management By Paulina Papastathopoulou, George J Avlonitis
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781412908658
    Item EAN
    2724447794770
    People
    Author
    Paulina Papastathopoulou, George J Avlonitis
    People
    Publisher
    SAGE Publications
    Category Type
    Business Strategy
    ISBN
    9781412908658
    Item EAN
    2724447794770
    People
    Author
    Paulina Papastathopoulou, George J Avlonitis
    People
    Publisher
    SAGE Publications
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service

    provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product's or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

    • Book Name:Product and Services Management
    • Auother :Paulina Papastathopoulou, George J Avlonitis
    • Publisher :SAGE Publications
    • ISBN :9781412908658
    • Book Type :Product Management
 

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