Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Product Management Edition 4 by Donald R. Lehmann and Russell S. Winer - Paperback
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Management
    ISBN
    9780071238328.0
    Item EAN
    2724300837972
    People
    Author
    Donald R. Lehmann and Russell S. Winer
    People
    Publisher
    McGraw Hill Education
    Category Type
    Business Management
    ISBN
    9780071238328.0
    Item EAN
    2724300837972
    People
    Author
    Donald R. Lehmann and Russell S. Winer
    People
    Publisher
    McGraw Hill Education
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

      This is a lean, defining text that covers three major tasks facing today's product mangers : analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product

      This is a lean, defining text that covers three major tasks facing today's product mangers : analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands on approach toward preparing graduates to assume the position of product manager.

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Publication Year : 2004
    • Number of Pages : 512
    • ISBN : 9780071238328
 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit