Let us wish you a happy birthday!
Date of Birth
Please fill in a complete birthday Enter a valid birthday
×
This item is currently out of stock
Profit-Driven Marketing By Leslie Moeller, Edward Landry
Be the first to rate this product 
×
Check Products in stock Products in stock

Sponsored products for you

PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071615051
    Item EAN
    2724447797160
    People
    Author
    Leslie Moeller, Edward Landry
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Business Strategy
    ISBN
    9780071615051
    Item EAN
    2724447797160
    People
    Author
    Leslie Moeller, Edward Landry
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring

    Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with quantifiable results for every dollar spent. The ability to determine marketing ROI has long been desirable; now, it is critical. "The Four Pillars of Profit-Driven Marketing" is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the "4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms. You'll learn how to: Understand, classify, and choose Analytics Put the analytics to work with the right decision-support Systems & Tools Establish Processes that integrate the analytics and tools into operations Use Organizational Alignment to assure company-wide acceptance and execution of the system To help get your marketing ROI initiative off to a strong start, the authors provide a simple six-step process you can follow, which is illustrated with a case study of the Kellogg Company. By successfully integrating analytic firepower, decision support, processes, and people development, you will optimize your marketing dollars, better connect with customers, and watch your returns grow dramatically. Finally, the mystery of marketing ROI is solved.

    • Book Name:Profit-Driven Marketing
    • Auother :Leslie Moeller, Edward Landry
    • Publisher :McGraw-Hill
    • ISBN :9780071615051
    • Book Type :Marketing
 

Customer Reviews

0
No ratings yet
Be the first to rate this product
Rate this product:

×

Please verify your mobile number to complete your checkout

We will send you an SMS containing a verification code. Please double check your mobile number and click on "Send Verification Code".

+ Edit