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Public Health Business Planning A Practical Guide by Stephen N. Orton - Paperback
528.00 EGP

Public Health Business Planning A Practical Guide by Stephen N. Orton - Paperback

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528.00 EGP 

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Category Type
Health Sciences
ISBN
9780763746216
Author
Various
Publisher
Jones and Bartlett Publishers, Inc
Description:

In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become 'civic entrepreneurs,' who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Health Sciences
    ISBN
    9780763746216
    Item EAN
    2724445666178
    People
    Author
    Various
    People
    Publisher
    Jones and Bartlett Publishers, Inc
    Category Type
    Health Sciences
    ISBN
    9780763746216
    Item EAN
    2724445666178
    People
    Author
    Various
    People
    Publisher
    Jones and Bartlett Publishers, Inc
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become 'civic entrepreneurs,' who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on

    In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become 'civic entrepreneurs,' who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies.

    Product Features :
    • Category Type: Health Sciences
    • Author: Stephen N. Orton, Anne J. Menkens and Pamela Santos
    • ISBN: 9780763746216
    • Binding: Paperback
    • Book Language: English
    • Publisher: Jones and Bartlett Publishers, Inc
    • Number of Pages: 174
    • Dimensions (HxWxD): 157.48 x 226.06 x 15.24 mm
    • Weight: 272.15 g
    • Publication Year: 2008
    • Book Origin: United States
 

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