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Public Relations A Values-Driven Approach Cases Edition by David W. Guth and Charles Marsh - Paperback
438.00 EGP

Public Relations A Values-Driven Approach Cases Edition by David W. Guth and Charles Marsh - Paperback

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438.00 EGP 

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Category Type
Marketing & Sales
ISBN
9780205495382
Author
Various
Publisher
Pearson Education
Description:

Public Relations, A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations, A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing & Sales
    ISBN
    9780205495382
    Item EAN
    2724445843548
    People
    Author
    Various
    People
    Publisher
    Pearson Education
    Category Type
    Marketing & Sales
    ISBN
    9780205495382
    Item EAN
    2724445843548
    People
    Author
    Various
    People
    Publisher
    Pearson Education
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Public Relations, A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations, A Values-Driven Approach, the

    Public Relations, A Values-Driven Approach, Cases Edition, adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations, A Values-Driven Approach, the Cases Edition offers case studies with discussion questions to convey the excitement and challenges of real-world public relations. Mixing positive examples with public relations activities gone awry, the authors have developed eight brand-new case studies and updated cases from previous editions of Public Relations, A Values-Driven Approach proven to help the reader gain an understanding of the industry. An online Instructor's Manual provides answers to the thought-provoking discussion questions. In a time when society is holding individuals and organizations to high standards of conduct, Public Relations, A Values-Driven Approach, Cases Edition, teaches the reader how to build ethical, productive relationships with strategic constituencies. Steeped in the traditions and theories of public relations, the book features an engaging, informal tone. It abounds with lively anecdotes and comes in at a reasonable price for students.

    Product Features:
    • Category Type: Marketing & Sales
    • Author: David W. Guth and Charles Marsh
    • ISBN: 9780205495382
    • Binding: Paperback
    • Language of the text: English
    • Publisher: Pearson Education
    • Number of Pages: 672 Pages
    • Dimensions (HxWxD): 2.54 x 19.05  x 22.86 cm
    • Publication Year: 2006
    • Weight: 1 kg
    • Book Origin: United States
 

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