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Public Relations As Relationship Management: A Relational Approach To The Study And Practice Of Public Relation By John A. Ledingham (2001)
225.00 EGP

Public Relations As Relationship Management: A Relational Approach To The Study And Practice Of Public Relation By John A. Ledingham (2001)

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Category Type
Marketing
ISBN
9780805841039.0
Author
John A. Ledingham, Stephen D. Bruning, Eyun- Jung Ki and Jeong-Nam Kim
Publisher
Taylor & Francis Ltd
Description:

    The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework ...

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9780805841039 

PRODUCT INFORMATION

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    Specifications

    Category Type
    Marketing
    ISBN
    9780805841039.0
    Item EAN
    2724298176145
    People
    Author
    John A. Ledingham, Stephen D. Bruning, Eyun- Jung Ki and Jeong-Nam Kim
    People
    Publisher
    Taylor & Francis Ltd
    Category Type
    Marketing
    ISBN
    9780805841039.0
    Item EAN
    2724298176145
    People
    Author
    John A. Ledingham, Stephen D. Bruning, Eyun- Jung Ki and Jeong-Nam Kim
    People
    Publisher
    Taylor & Francis Ltd
    Read more
  •  

    Description:

      The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary

      The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice and teaching of public relations. Ledingham and Bruning include contributions that present state of the art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Number of Pages : 274
    • Publication Year : 2001
    • ISBN : 9780805841039
 

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