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Purple Cow by Seth Godin - Paperback
150.00 EGP
  
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Purple Cow by Seth Godin - Paperback

150.00 EGP 

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All prices include VAT  Details
Category Type
Self Help
ISBN
9780141016405.0
Publication Year
20050000.0
Author
Seth Godin
Description:

    Product Features :
  • You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried and true brands to gasp their last? The old checklist of P's used by marketers: Pricing, Promotion, Publicity aren't working anymore. The ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Self Help
    ISBN
    9780141016405.0
    Package thickness
    21.4 centimeters
    Package weight in KGs
    380 grams
    Category Type
    Self Help
    ISBN
    9780141016405.0
    Package thickness
    21.4 centimeters
    Package weight in KGs
    380 grams
    Publication Year
    20050000.0
    Package height
    2.4 centimeters
    Package Width
    13.4 centimeters
    Item EAN
    2724304529071
    People
    Author
    Seth Godin
    People
    Publisher
    Penguin Books Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

      Product Features :
    • You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried and true brands to gasp their last? The old
      Product Features :
    • You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried and true brands to gasp their last? The old checklist of P's used by marketers: Pricing, Promotion, Publicity aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counter intuitive and exciting and flat out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
    Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Publication Year : 2005
    • Number of Pages : 160
    • ISBN : 9780141016405
 

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