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Quantitative Research Methods for Communication by Richmond Peck and James C. McCroskey - Paperback
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Communications
    ISBN
    9780195337471
    Item EAN
    2724445845986
    People
    Author
    Various
    People
    Publisher
    Oxford University Press Inc.
    Category Type
    Business Communications
    ISBN
    9780195337471
    Item EAN
    2724445845986
    People
    Author
    Various
    People
    Publisher
    Oxford University Press Inc.
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explains how faces are discovered via research. Along with providing a

    This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explains how faces are discovered via research. Along with providing a history of social science research, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.

    Product Features:
    • Category Type: Business Communications
    • Author: Jason S. Wrench, Candice Thomas-Maddox, Richmond Peck and James C. McCroskey
    • Format: Paperback
    • Book Language: English
    • Book Origin: United States
    • Publisher: Oxford University Press Inc.
    • Publication Year: 2008
    • ISBN: 9780195337471
    • Edition: First
    • Number of Pages: 512
    • Product Dimensions: 2.54 x 20.32 x 24.77 cm
    • Product Weight: 1090 g
 

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