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Record Label Marketing by Tom Hutchison - Paperback
508.00 EGP

Record Label Marketing by Tom Hutchison - Paperback

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508.00 EGP 

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Category Type
Music
ISBN
9780240812380
Author
Various
Publisher
Focal Press
Description:

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Music
    ISBN
    9780240812380
    Item EAN
    2724445639011
    People
    Author
    Various
    People
    Publisher
    Focal Press
    Category Type
    Music
    ISBN
    9780240812380
    Item EAN
    2724445639011
    People
    Author
    Various
    People
    Publisher
    Focal Press
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy

    Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing.

    Product Features:
    • Category Type: Music
    • Author: Tom Hutchison, Paul Allen and Amy Macy
    • ISBN: 9780240812380
    • Binding: Paperback
    • Book Language: English
    • Publisher: Focal Press
    • Publication Year: 2009
    • Number of Pages: 448
    • Edition: Second
    • Book Origin: United Kingdom
    • Dimensions: 23.4 x 19 x 2 cm
    • Weight: 0.78 kg
 

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