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Relationship Marketing Exploring Relational Strategies in Marketing by John Egan - Paperback
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing & Sales
    ISBN
    9780273737780
    Number of Pages
    328
    Edition
    4th Edition
    Category Type
    Marketing & Sales
    ISBN
    9780273737780
    Number of Pages
    328
    Edition
    4th Edition
    Weight
    0.65 kg
    Publication Year
    2011
    Formats
    Paperback
    Book Origin
    United Kingdom
    Item EAN
    2724341088135
    People
    Author
    John Egan
    People
    Publisher
    Financial Times Prentice Hall
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organizing and structuring the book

    Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organizing and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.

    Product Features:
    • Genre: Marketing & Sales
    • Author: John Egan
    • Format: Paperback
    • Book Language: English
    • Book Origin: United Kingdom
    • Publisher: Financial Times Prentice Hall
    • Publication Year: 2011
    • ISBN: 9780273737780
    • Edition: 4th Edition
    • Number of Pages: 328
    • Product Dimensions: 24.8 x 19.3 x 1.8 cm
    • Product Weight: 0.65 kg
 

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