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Service Innovation By Bettencourt, Lance
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780071713009
    Item EAN
    2724447796903
    People
    Author
    Bettencourt, Lance
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Business Strategy
    ISBN
    9780071713009
    Item EAN
    2724447796903
    People
    Author
    Bettencourt, Lance
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation -- Leonard Berry, coauthor of -- Lance Reschke, vice president, Ceridian Corporation -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, an

    • Book Name:Service Innovation
    • Auother

    -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation -- Leonard Berry, coauthor of -- Lance Reschke, vice president, Ceridian Corporation -- Mary Jo Bitner, Ph.D., W. P. Carey School of Business, Arizona State University, an

    • Book Name:Service Innovation
    • Auother :Bettencourt, Lance
    • Publisher :McGraw-Hill
    • ISBN :9780071713009
    • Book Type :Services Marketing
 

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