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Small Business Web Sites Made Easy (Made Easy Series) By Holzner, Steven
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    Specifications

    Category Type
    Hobbies
    ISBN
    9780071614818
    Item EAN
    2724341776360
    People
    Author
    Holzner, Steven
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Hobbies
    ISBN
    9780071614818
    Item EAN
    2724341776360
    People
    Author
    Holzner, Steven
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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  •  

    Description:

    • Book Name: Small Business Web Sites Made Easy (Made Easy Series)
    • Author: Holzner, Steven
    • ISBN: 9780071614818
    • Publisher:McGraw-Hill
    • Description: Bring in more customers with your own web site! Take your business online and start generating additional revenue with help from this highly visual,
    • Book Name: Small Business Web Sites Made Easy (Made Easy Series)
    • Author: Holzner, Steven
    • ISBN: 9780071614818
    • Publisher:McGraw-Hill
    • Description: Bring in more customers with your own web site! Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer! • Learn essential HTML skills • Plan your site architecture • Add style to your web site using Cascading Style Sheets (CSS) • Make your pages come alive with JavaScript elements • Increase leads, conversions, and sales using search engine optimization (SEO) • Set up pay-per-click advertising, including Google AdWords • Track metrics with hit meters • Market your site on Facebook • Create a shopping cart and enable credit card transactions
 

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