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Strategic Intent (Harvard Business Review Classics) By Gary Hamel, C. K. Prahalad
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    Specifications

    Category Type
    Self Help
    ISBN
    9781422136546
    Item EAN
    2724339948175
    People
    Author
    Gary Hamel, C. K. Prahalad
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Self Help
    ISBN
    9781422136546
    Item EAN
    2724339948175
    People
    Author
    Gary Hamel, C. K. Prahalad
    People
    Publisher
    Mcgraw-Hill
    Languages and countries
    Book Language
    English
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    Description:

    • In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have
    • In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have taken a different approach to strategy: one of strategic intent. They begin with a goal that exceeds the company's present grasp and existing resources: "Beat Xerox"; "encircle Caterpillar." Then they rally the organization to close the gap by setting challenges that focus employees' efforts in the near to medium term: "Build a personal copier to sell for $1,000"; "cut product development time by 75%." Year after year, they emphasize competitive innovation—building a portfolio of competitive advantages; searching markets for "loose bricks" that rivals have left underdefended; changing the terms of competitive engagement to avoid playing by the leader's rules. The result is a global leadership position and an approach to competition that has reduced larger, stronger Western rivals to playing an endless game of catch-up.
 

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