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Strategic Marketing Planning By Colin Gilligan (2012)
408.00 EGP

Strategic Marketing Planning By Colin Gilligan (2012)

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408.00 EGP 

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Category Type
Marketing
ISBN
9781856176170.0
Author
Colin Gilligan
Publisher
Routledge
Description:

    Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Marketing
    ISBN
    9781856176170.0
    Item EAN
    2724298176756
    People
    Author
    Colin Gilligan
    People
    Publisher
    Routledge
    Category Type
    Marketing
    ISBN
    9781856176170.0
    Item EAN
    2724298176756
    People
    Author
    Colin Gilligan
    People
    Publisher
    Routledge
    Read more
  •  

    Description:

      Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and

      Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process

      Product Features :
    • Binding : Paperback
    • Language of Text : English
    • Number of Pages : 552
    • Publication Year : 2012
    • ISBN : 9781856176170
 

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