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Ted Levitt On Marketing By Levitt, Ted
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9781422102060
    Item EAN
    2724447795050
    People
    Author
    Levitt, Ted
    People
    Publisher
    Harvard Business School Press
    Category Type
    Business Strategy
    ISBN
    9781422102060
    Item EAN
    2724447795050
    People
    Author
    Levitt, Ted
    People
    Publisher
    Harvard Business School Press
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have

    Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including Marketing Success Through Differentiation, The Globalization of Markets, After the Sale Is Over, and Marketing Myopia. A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.

    • Book Name:Ted Levitt on Marketing
    • Auother :Levitt, Ted
    • Publisher :Harvard Business School Press
    • ISBN :9781422102060
    • Book Type :Marketing
 

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