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The Fast Path to Corporate Growth By Meyer, Marc H.
189.60 EGP

The Fast Path to Corporate Growth By Meyer, Marc H.

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189.60 EGP 

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Category Type
Politics
ISBN
9780195180862
Author
Meyer, Marc H.
Publisher
Oxford University Press
Description:

  • Book Name: The Fast Path to Corporate Growth
  • Author: Meyer, Marc H.
  • ISBN: 9780195180862
  • Publisher:Oxford University Press
  • Description: Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Politics
    ISBN
    9780195180862
    Item EAN
    2724341774595
    People
    Author
    Meyer, Marc H.
    People
    Publisher
    Oxford University Press
    Category Type
    Politics
    ISBN
    9780195180862
    Item EAN
    2724341774595
    People
    Author
    Meyer, Marc H.
    People
    Publisher
    Oxford University Press
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: The Fast Path to Corporate Growth
    • Author: Meyer, Marc H.
    • ISBN: 9780195180862
    • Publisher:Oxford University Press
    • Description: Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or
    • Book Name: The Fast Path to Corporate Growth
    • Author: Meyer, Marc H.
    • ISBN: 9780195180862
    • Publisher:Oxford University Press
    • Description: Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.
 

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