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The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits by C.K. Prahalad
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    Specifications

    Category Type
    Economics & Political Sciences
    ISBN
    9780137009275.0
    Item EAN
    2724327193617
    People
    Author
    C.K. Prahalad
    People
    Publisher
    FT Press
    Category Type
    Economics & Political Sciences
    ISBN
    9780137009275.0
    Item EAN
    2724327193617
    People
    Author
    C.K. Prahalad
    People
    Publisher
    FT Press
    Languages and countries
    Book Language
    English
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    Description:

    Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after

    Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer theory : they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting at the bottom of the pyramid. Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.



    Product Features:

    • Category: Economics & Political Sciences


    • Language of Text: English

    • Publication Year: 2009

    • Number of Pages: 431

    • Author: C.K. Prahalad

    • Publisher: Ft Press


    • ISBN: 9780137009275

 

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