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The Global Brain By Satish Nambisan, Mohanbir Sawhney
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Psychology & Philosophy
    ISBN
    9780132339513
    Item EAN
    2724447794817
    People
    Author
    Satish Nambisan, Mohanbir Sawhney
    People
    Publisher
    FT Prentice-Hall
    Category Type
    Psychology & Philosophy
    ISBN
    9780132339513
    Item EAN
    2724447794817
    People
    Author
    Satish Nambisan, Mohanbir Sawhney
    People
    Publisher
    FT Prentice-Hall
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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    Description:

    This is the eBook version of the printed book. All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right

    This is the eBook version of the printed book. All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more-diverse and more-confusing, there is a desperate need to structure the landscape to better-understand different models for network-centric-innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal-success-stories they read about in the press to implement a network-centric-innovation-strategy. They need rigorous- and analytical-advice on what role their company should play in an innovatio-network, what capabilities they need to create, and how they need to prepare their organization for this significant-shift in the innovation-approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused-innovation-strategy.

    • Book Name:The Global Brain
    • Auother :Satish Nambisan, Mohanbir Sawhney
    • Publisher :FT Prentice-Hall
    • ISBN :9780132339513
    • Book Type :Cognitive & Lifespan Psychology
 

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