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The Ibm Guide To Doing Business On The Internet By Kendra R. Bonnett
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780070318465
    Item EAN
    2724447797313
    People
    Author
    Kendra R. Bonnett
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Business Strategy
    ISBN
    9780070318465
    Item EAN
    2724447797313
    People
    Author
    Kendra R. Bonnett
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase

    The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase market share, and exploit the Internet's built-in advantages to reach both customers and employees.Readers can trust IBM to know and provide step-by-step instructions on the best Internet techniques and strategies. Only here will they learn IBM's insights on: -- 11 essential rules for doing business online -- How to create Website content and leave the graphics to the designers -- Low-cost ideas to test marketing and advertising messages -- The Internet as a competitive weapon

    • Book Name:The IBM Guide to Doing Business on the Internet
    • Auother :Kendra R. Bonnett
    • Publisher :McGraw-Hill
    • ISBN :9780070318465
    • Book Type :Business
 

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