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The Material Child
168.50 EGP

168.50 EGP 

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Category Type
Psychology & Philosophy
ISBN
9780745647715
Author
David Buckingham
Publisher
John Wiley & Sons Ltd
Description:

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children s ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Psychology & Philosophy
    ISBN
    9780745647715
    Item EAN
    2724546176729
    People
    Author
    David Buckingham
    People
    Publisher
    John Wiley & Sons Ltd
    Category Type
    Psychology & Philosophy
    ISBN
    9780745647715
    Item EAN
    2724546176729
    People
    Author
    David Buckingham
    People
    Publisher
    John Wiley & Sons Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children s changing engagement with

    Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children s consumption to insightful case studies of key areas such as obesity, sexualisation, children s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

    • The Material Child
    • Author: David Buckingham
    • Publisher: John Wiley & Sons Ltd
    • Published: 2012
 

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