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The Mirage Of Global Markets By David Arnold
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Business Strategy
    ISBN
    9780130470669
    Item EAN
    2724447794459
    People
    Author
    David Arnold
    People
    Publisher
    FT Prentice-Hall
    Category Type
    Business Strategy
    ISBN
    9780130470669
    Item EAN
    2724447794459
    People
    Author
    David Arnold
    People
    Publisher
    FT Prentice-Hall
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers a comprehensive new blueprint for maximizing profitability in a world of local markets.

    • Book Name:The Mirage of Global Markets
    • Auother :David

    Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers a comprehensive new blueprint for maximizing profitability in a world of local markets.

    • Book Name:The Mirage of Global Markets
    • Auother :David Arnold
    • Publisher :FT Prentice-Hall
    • ISBN :9780130470669
    • Book Type :International Marketing
 

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