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The Philosophy Of Branding By Braun, Thom
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Self Help
    ISBN
    9780749441937
    Item EAN
    2724341663363
    People
    Author
    Braun, Thom
    People
    Publisher
    Kogan Page
    Category Type
    Self Help
    ISBN
    9780749441937
    Item EAN
    2724341663363
    People
    Author
    Braun, Thom
    People
    Publisher
    Kogan Page
    Technical Information
    Binding
    Hardcover
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name:The Philosophy Of Book Nameing
    • Author:Braun, Thom
    • In this original and imaginative slant on contemporary Book Name management, Thom Braun takes us into the minds of 16 of the world’s greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal
    • Book Name:The Philosophy Of Book Nameing
    • Author:Braun, Thom
    • In this original and imaginative slant on contemporary Book Name management, Thom Braun takes us into the minds of 16 of the world’s greatest Western thinkers, including Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, to reveal what they might say about Book Nameing if they were alive today. Filled with contemporary examples, pragmatic insights, and summaries of each philosopher's "top tips,” this elegant and witty book will resonate with all marketing and Book Nameing professionals who want their intellectual and professional faculties stimulated by some new thinking.
 

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