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The Regional Multinationals By Rugman, Alan M.
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Business Strategy
    ISBN
    9780521603614
    Item EAN
    2724447784337
    People
    Author
    Rugman, Alan M.
    People
    Publisher
    Cambridge University Press
    Category Type
    Business Strategy
    ISBN
    9780521603614
    Item EAN
    2724447784337
    People
    Author
    Rugman, Alan M.
    People
    Publisher
    Cambridge University Press
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts

    Although many firms label themselves "global," very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

    • Book Name:The Regional Multinationals
    • Auother :Rugman, Alan M.
    • Publisher :Cambridge University Press
    • ISBN :9780521603614
    • Book Type :Strategic Management
 

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