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The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales By Paul Marsden, Paul Chaney
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    Specifications

    Category Type
    Hobbies
    ISBN
    9780071802024
    Item EAN
    2724341776179
    People
    Author
    Paul Marsden, Paul Chaney
    People
    Publisher
    Mcgraw-Hill
    Category Type
    Hobbies
    ISBN
    9780071802024
    Item EAN
    2724341776179
    People
    Author
    Paul Marsden, Paul Chaney
    People
    Publisher
    Mcgraw-Hill
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
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  •  

    Description:

    • Book Name: The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales
    • Author: Paul Marsden, Paul Chaney
    • ISBN: 9780071802024
    • Publisher:McGraw-Hill
    • Description: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook
    • Book Name: The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales
    • Author: Paul Marsden, Paul Chaney
    • ISBN: 9780071802024
    • Publisher:McGraw-Hill
    • Description: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". • The power of social utility • The appeal of social gifting • The importance of social curation • The role of social status • The value of social intelligence
 

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