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The Startup Way How Entrepreneurial Management Transforms Culture and Drives Growth by Eric Ries - Paperback
150.00 EGP
  
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The Startup Way How Entrepreneurial Management Transforms Culture and Drives Growth by Eric Ries - Paperback

150.00 EGP 

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Category Type
Small Business & Entrepreneurship
ISBN
9780241197264
Publication Year
2017
Author
Eric Ries
Description:

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking book, he draws ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Small Business & Entrepreneurship
    ISBN
    9780241197264
    Number of Pages
    400
    Edition
    1st Edition
    Category Type
    Small Business & Entrepreneurship
    ISBN
    9780241197264
    Number of Pages
    400
    Edition
    1st Edition
    Manufacturer Number
    2724549672617
    Package thickness
    23.4 centimeters
    Package weight in KGs
    400 grams
    Publication Year
    2017
    Product weight
    0.52 kg
    Book Origin
    United Kingdom
    EAN-13
    9780241197264
    Package height
    2.8 centimeters
    Package Width
    16 centimeters
    Item EAN
    2724549672617
    People
    Author
    Eric Ries
    People
    Publisher
    Penguin Books Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Language of the text
    English
    Read more
  •  

    Description:

    With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life

    With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

    Product Features:
    • Category Type: Small Business & Entrepreneurship
    • Author: Eric Ries
    • ISBN: 9780241197264
    • Binding: Paperback
    • Book Language: English
    • Publisher: Penguin Books Ltd
    • Number of Pages: 400
    • Dimensions: 23.3 x 15.4 x 3.0 cm
    • Edition: 1st Edition
    • Publication Year: 2017
    • Product weight: 0.52 kg
    • Book Origin: United Kingdom
 

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