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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: International Version By APH Publishing
240.00 EGP

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making: International Version By APH Publishing

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240.00 EGP 

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Category Type
Self Help
ISBN
9780132546133
Author
Thomas Nagle, John Hogan, Joseph Zale
Publisher
APH Publishing
Description:

  • A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price ...
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    PRODUCT INFORMATION

    •  

      Specifications

      Category Type
      Self Help
      ISBN
      9780132546133
      Item EAN
      2724466863099
      People
      Author
      Thomas Nagle, John Hogan, Joseph Zale
      People
      Publisher
      APH Publishing
      Category Type
      Self Help
      ISBN
      9780132546133
      Item EAN
      2724466863099
      People
      Author
      Thomas Nagle, John Hogan, Joseph Zale
      People
      Publisher
      APH Publishing
      Technical Information
      Binding
      Paperback
      Languages and countries
      Book Language
      English
      Read more
    •  

      Description:

    • A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the
    • A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
     

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