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Tourism and Hospitality Marketing by Simon Hudson - Paperback
452.00 EGP

Tourism and Hospitality Marketing by Simon Hudson - Paperback

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452.00 EGP 

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Category Type
Travel
ISBN
9781412946872
Author
Simon Hudson
Publisher
SAGE Publications Inc.
Description:

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including - Chapter objectives - ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Travel
    ISBN
    9781412946872
    Item EAN
    2724445843937
    People
    Author
    Simon Hudson
    People
    Publisher
    SAGE Publications Inc.
    Category Type
    Travel
    ISBN
    9781412946872
    Item EAN
    2724445843937
    People
    Author
    Simon Hudson
    People
    Publisher
    SAGE Publications Inc.
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with

    With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

    Product Features:
    • Category Type: Travel
    • Author: Simon Hudson
    • ISBN: 9781412946872
    • Binding: Paperback
    • Book Language: English
    • Publisher: SAGE Publications Inc.
    • Number of Pages: 488 Pages
    • Dimensions: 182 x 230 x 28 mm
    • Weight: 0.83 kg
    • Publication Year: 2014
    • Book Origin: United States
 

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