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Type In Motion 2 By Matt Woolman
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PRODUCT INFORMATION

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    Specifications

    Category Type
    Computer Science
    ISBN
    9780500512432
    Item EAN
    2724447790338
    People
    Author
    Matt Woolman
    People
    Publisher
    Thames & Hudson
    Category Type
    Computer Science
    ISBN
    9780500512432
    Item EAN
    2724447790338
    People
    Author
    Matt Woolman
    People
    Publisher
    Thames & Hudson
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups. It has been six years since the publication of the internationally successful , the first book to present an overview of animated digital typography. Six years is a

    The most advanced typographic work from around the world, from one-person experimental studios to university-based research groups. It has been six years since the publication of the internationally successful , the first book to present an overview of animated digital typography. Six years is a long time in the digital world, and creative innovation in motion graphics continues unabated. Over eighty projects are presented here in detail and arranged into five chapters that address particular issues facing today's designers. "Identifying" looks at kinetic typography's role in branding through media such as television identities, program titles, and transition sequences. The delivery of information about a product, service, or event through a typographic message is considered in "Informing." Stitching together word, image, and sound to create stories and establish a context, "Storytelling" addresses issues of narrative, in which the designer establishes the framework but the user crates the story. "Traveling" focuses on the user, from Web site navigation to chat rooms. "Speculating" features a wide spectrum of experimental projects in type and letter design, exploring new ideas, functions, and methods of communication.

    • Book Name:Type in Motion 2
    • Auother :Matt Woolman
    • Publisher :Thames & Hudson
    • ISBN :9780500512432
    • Book Type :Graphics & Multimedia
 

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