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Understand Global Cultures, 5Th Editiondn By Martin J. Gannon And Rajnandini K. Pillai
514.00 EGP

Understand Global Cultures, 5Th Editiondn By Martin J. Gannon And Rajnandini K. Pillai

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Category Type
Ergonomics & Human Factors
ISBN
9781412995931
Author
Martin J. Gannon And Rajnandini K. Pillai
Publisher
Sage Publications
Description:

  • Book Name: Understand Global Cultures, 5Th Editiondn
  • Author: Martin J. Gannon And Rajnandini K. Pillai
  • ISBN: 9781412995931
  • Publisher: Sage Publications
  • Book Language: English
  • Description: In Understanding Global Cultures, Fifth Edition, Authors Martin J. Gannon And Rajnandini Pillai Present The Cultural Metaphor-Any Activity, Phenomenon, Or Institution With Which The Members Of A Given ...

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PRODUCT INFORMATION

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    Specifications

    Category Type
    Ergonomics & Human Factors
    ISBN
    9781412995931
    Item EAN
    2724652386791
    People
    Author
    Martin J. Gannon And Rajnandini K. Pillai
    People
    Publisher
    Sage Publications
    Category Type
    Ergonomics & Human Factors
    ISBN
    9781412995931
    Item EAN
    2724652386791
    People
    Author
    Martin J. Gannon And Rajnandini K. Pillai
    People
    Publisher
    Sage Publications
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Book Name: Understand Global Cultures, 5Th Editiondn
    • Author: Martin J. Gannon And Rajnandini K. Pillai
    • ISBN: 9781412995931
    • Publisher: Sage Publications
    • Book Language: English
    • Description: In Understanding Global Cultures, Fifth Edition, Authors Martin J. Gannon And Rajnandini Pillai Present
    • Book Name: Understand Global Cultures, 5Th Editiondn
    • Author: Martin J. Gannon And Rajnandini K. Pillai
    • ISBN: 9781412995931
    • Publisher: Sage Publications
    • Book Language: English
    • Description: In Understanding Global Cultures, Fifth Edition, Authors Martin J. Gannon And Rajnandini Pillai Present The Cultural Metaphor-Any Activity, Phenomenon, Or Institution With Which The Members Of A Given Culture Identify Emotionally Or Cognitively-As A Method For Understanding The Cultural Mindsets Of Individual Nations, Clusters Of Nations, And Even Continents. The Book Shows How Metaphors Are Guidelines To Help Outsiders Quickly Understand What Members Of A Culture Consider Important. The Fully Updated Fifth Edition Includes 31 Nation-Specific Chapters, Including A New Part Xi On Popular Music As Cultural Metaphors, Two Completely New Chapters On Vietnam And Argentina, Revisions To All Retained Chapters, And A More Explicit Linkage Between Each Cultural Metaphor And Current Economic And Business Developments In Each Nation.
 

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