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Unthinking (Hard Cover) By Harry Beckwith
175.00 EGP

Unthinking (Hard Cover) By Harry Beckwith

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175.00 EGP 

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Category Type
General
ISBN
9780446564144
Book Language
English
Publisher
Business Plus
Description:

  • Book Name: Unthinking (Hard Cover)
  • Author: Harry Beckwith
  • ISBN: 9780446564144
  • Publisher:Business Plus
  • Description: What do Howard Hughes and 5 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    General
    ISBN
    9780446564144
    Book Language
    English
    Publisher
    Business Plus
    Category Type
    General
    ISBN
    9780446564144
    Book Language
    English
    Publisher
    Business Plus
    EAN-13
    9780446564144
    Item EAN
    2724635078910
    People
    Author
    Harry Beckwith
    Technical Information
    Binding
    Paperback
    Read more
  •  

    Description:

    • Book Name: Unthinking (Hard Cover)
    • Author: Harry Beckwith
    • ISBN: 9780446564144
    • Publisher:Business Plus
    • Description: What do Howard Hughes and 5 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us
    • Book Name: Unthinking (Hard Cover)
    • Author: Harry Beckwith
    • ISBN: 9780446564144
    • Publisher:Business Plus
    • Description: What do Howard Hughes and 5 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
 

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