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Wally Olins. On Brand. Pb.
186.00 EGP

Wally Olins. On Brand. Pb.

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186.00 EGP 

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All prices include VAT  Details
Category Type
Art & Art Instruction
ISBN
9780500285152
Author
Unknown
Publisher
Thames & Hudson Ltd
Description:

  • Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never ...

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Condition:
New
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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Art & Art Instruction
    ISBN
    9780500285152
    Item EAN
    2724602636464
    People
    Author
    Unknown
    People
    Publisher
    Thames & Hudson Ltd
    Category Type
    Art & Art Instruction
    ISBN
    9780500285152
    Item EAN
    2724602636464
    People
    Author
    Unknown
    People
    Publisher
    Thames & Hudson Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    • Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st
    • Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
 

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