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Wine Marketing A Practical Guide by C. Michael Hall and Richard Mitchell - Paperback
430.00 EGP

Wine Marketing A Practical Guide by C. Michael Hall and Richard Mitchell - Paperback

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430.00 EGP 

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Category Type
Cook
ISBN
9780750654203
Author
Various
Publisher
Taylor & Francis Ltd
Description:

Whilst Wine Marketing a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features 'How to' and 'how not to' case studies based on international examples. A guide to further reading and websites. 'Issues to consider when marketing' section as a means of ...

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PRODUCT INFORMATION

  •  

    Specifications

    Category Type
    Cook
    ISBN
    9780750654203
    Item EAN
    2724445844194
    People
    Author
    Various
    People
    Publisher
    Taylor & Francis Ltd
    Category Type
    Cook
    ISBN
    9780750654203
    Item EAN
    2724445844194
    People
    Author
    Various
    People
    Publisher
    Taylor & Francis Ltd
    Technical Information
    Binding
    Paperback
    Languages and countries
    Book Language
    English
    Read more
  •  

    Description:

    Whilst Wine Marketing a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features 'How to' and 'how not to' case studies based on international examples. A guide to

    Whilst Wine Marketing a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features 'How to' and 'how not to' case studies based on international examples. A guide to further reading and websites. 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

    Product Features:
    • Category Type: Cook
    • Author: C. Michael Hall and Richard Mitchell
    • ISBN: 9780750654203
    • Binding: Paperback
    • Book Language: English
    • Publisher: Taylor & Francis Ltd
    • Number of Pages: 360 Pages
    • Dimensions: 23.5 x 17.0 x 1.9 cm
    • Edition: First
    • Weight: 0.63 kg
    • Publication Year: 2007
    • Book Origin: United Kingdom
 

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